Text and
image is very important to the branding of the film, pick a film that is of a
similar genre to your trailer and analyse its marketing campaign, look at
choice of font, colour and image and what they all connote. (This bit of
research is important for both ancillary tasks.)
Do
a set of font tests for your short film titles, poster and review page. These should be consistent across the
marketing package.
Research the conventions of film posters. First look at their history and how they have
developed over the last century.
Secondly look at film poster from the genre your film is and come up
with a list of conventions that you need to get right. Choose one cover and do a detailed analysis
of it (this can be done with an image of the cover and arrows etc.)
Look
at how star image is used – see if you can come up with a set of ‘rules’ for a
film poster. You will have to use these
rules when photographing your ‘star’.
Take
a film poster and copy it on Photoshop, copying everything you can.
Find
out who usually designs film posters, what companies are used, where do they
appear?
Create
your poster.
Magazine review page:
Research
the conventions of the review pages of film magazines. First look at their history and how they have
developed over the last century.
Secondly look at film reviews from the genre your film is and come up with
a list of conventions that you need to get right. Choose one film review and do a detailed
analysis of it (this can be done with an image of the cover and arrows etc.)
Choose
a film review page and copy it on Photoshop, copying everything you can.
Investigate
how important the film review is to the promotion of the film.
Do
a flat plan of your film review page, work out the layout you want, and plan
the type of photos you need to take of your star.
Write
the text for your film review and get it checked for spelling and grammar.
Create
your film review.
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