Codes and Conventions of a Trailer
What to look out for:
• The duration of a trailer is under 3 minutes - 2’05” is typical
• Fast cutting creating jump cuts (see glossary)
• Lots of action in each frame
• Many different shots are used
• Use of on screen graphics
• Use of a voice over narration
• References positive reviews
• Ensure the film’s USP is evident
• Includes main producers at the beginning and production credits at the end (although not on the screen long enough to actually read in the cinema but Ok for the inevitable DVD)
• Title of film as a banner
• An onscreen website link
What to look out for:
• The duration of a trailer is under 3 minutes - 2’05” is typical
• Fast cutting creating jump cuts (see glossary)
• Lots of action in each frame
• Many different shots are used
• Use of on screen graphics
• Use of a voice over narration
• References positive reviews
• Ensure the film’s USP is evident
• Includes main producers at the beginning and production credits at the end (although not on the screen long enough to actually read in the cinema but Ok for the inevitable DVD)
• Title of film as a banner
• An onscreen website link
- To be Eye-catching/ Captivating
- Focal Picture that will be intriguing
- Display a large title that is easily read
- Suggestion of film Genre
- Attract and audience
- Tagline usually evident
- Age certification needs to be displayed
- Release date 'Coming soon' needs to be displayed
- Directors and producers company needs to be displayed
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